What is SEO? Is SEO for Every Website? What it is and how it works

To add or edit them in your content management system (CMS), simply look for the corresponding fields and enter the appropriate meta information. For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired. When doing SEO for blog posts, you’ll want to add both internal and external links. They keep users engaged with your pages, enhance the quality of the information, and provide opportunities for you to rank and generate traffic to their host pages through image results. SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines.

Unless they can do all three of these things, it’s unlikely that your pages will show up in the search results. Search engines work by finding content and storing it in a big database known as an index. Think of this as a library, but one that stores web pages instead of books.

Prioritize & Map Keywords

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Googlebot is pretty good at naturally discovering new pages by crawling sites and XML sitemaps, so if your pages aren’t being indexed, there may be other page issues at play. This handy tool can be useful when testing how your pages are ranked after making updates to a page. It’s worth noting that there’s often a delay, so don’t expect to see your updated pages indexed instantly.

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Or for troubleshooting international SEO issues on a client site. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora. So, it might surface more up-to-date, trending topics, but without the data of a tool SEO Anomaly like Semrush. Honestly, I find myself going back and forth between these two tools from time to time.

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• Keyword Research is important in SEO as it helps to target which keyword suits best according to the user query.
• Enter a broad starting term related to your business, choose your country, and click “Search.”
• Of course, this won’t work for everyone, and success depends on your business and geographical location.
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You see, ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests. Considering that most Google searches are now done on mobile devices, readability is more important for SEO than ever before. And the longer searchers stay on your site (known as “Dwell Time“), in general, the higher you’ll rank. If you already know a subreddit where your target audience hangs out, head directly there.