It is a paid tool, but you can run an audit of 500 URLs for free. We’ll discuss a few of these areas in more detail throughout this guide. But performing a site crawl is a quick way to assess lots of aspects at once.
It’s best to not use the same keywords to internally link to multiple pages. The “Redirects” report will show you internal links which are redirecting to other pages. So it’s worth checking your external links periodically for issues…. In this section, I’ll walk you through a general technical SEO audit using the Seobility website audit and a number of other tools. You can add or remove different factors covered in this audit to tailor it to your own situation. There are many different types of SEO audits, ranging from basic auto-generated reports to huge documents that take SEOs weeks of full-time work to produce.
How to Budget for SEO as a Business
We can use it to detect plagiarism, grammatical issues, spelling errors, and other issues that could interfere with your SEO results. Ubersuggest is an analytics tool that helps us with several areas of research. All SEO audit recommended tasks implemented on your site are the stepping stones for your site architecture to be fully optimized.
Analyze your sitemap and make sure it’s error-free
Duplicate content can happen when you recycle content across different pages or if other sites are scraping from you. If you want to prioritize fixes, sort the report by estimated organic traffic from high to low. If these pages have backlinks, they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since 2019, so it makes sense to check if your website is mobile-friendly. Google can’t index pages with this warning, so it’s worth checking they’re not pages you want indexed. Google search results come from its index, which is a database of hundreds of billions of webpages.
They guide users in gauging a page’s relevance to their query. Meta descriptions are HTML summaries of web pages, shown below title tags in search results. One thing to keep in mind, though, is that regardless of the issue, its importance depends on the website or page you’re working on. For example, the main pages you want to rank will always take priority over pages you don’t want to index. Whenever you perform a technical SEO audit, you’ll always have tons to fix. The important thing is to get your priorities straight first.
We’re also a fan of Dana Dana DiTomaso’s Technical SEO course on LinkedIn. The tool gives you a customised step-by-step road map on exactly what you need to do to improve your content. Your new powerful AI Search Quality Rater Tool will audit your content and provide very specific recommendations on what needs to be changed to improve your content.
- Last but not least, the SEOptimer blog provides a bunch of relevant articles and tips and tricks for you to stay on top of the SEO improvement landscape.
- It may take a lot of time and effort, but it’s critical to your company’s online success.
- Costs can range from $1,500 to $10,000 per month or more, depending on the agency and the scope of work.
- While not directly influencing rankings, meta descriptions remain an important part of SEO.
If your goal is to improve your content’s visibility and relevance, an on-page SEO audit is invaluable, especially for content-heavy websites. They help you easily discover both on-site and off-page SEO related SEO Anomaly issues on your site. Almost all the tools mentioned here provide you useful recommendations on how to fix those issues for better rankings. We listed some of the best free and premium tools that you can use to perform site audits for website analysis.
To maintain your site performance and match the latest user needs and SEO trends, make site audits a part of your regular workflow. However, they appear as different iterations of the same website to a search engine’s algorithm. It’s crucial to ensure Google indexes only one version of your website so site performance metrics are accurate and comprehensive.
In my case, I realized I had been unknowingly over-optimizing some pages with the same keywords, causing them to compete with each other. This keyword cannibalization confused Google about which page to rank, diluting their visibility. I helped a SaaS project recover from an SEO penalty in 8 months—without using the disavow tool (which I don’t recommend anymore). Instead, I focused on building high-quality backlinks to create a healthy link profile.
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